The subliminal messages are subtle and designed to hit our unconcious mind. The first image displays two guys smoking, while above them a hole is cut to resemble that of a burial and surrounding the abstract burial hole is a priest and family members resembling a funeral setting.
The second image is also quite subtle. It shows a rather good looking, yong women smoking in a chair, but her reflection is that of an old women. This subtely depicts the premature againg effects of smoking.
For the 'Credible Communicators', I first chose President Obama (credibility seemingly obvious being he is the leader of our nation). The quote comes from an AOL news article that talks about an anti-smoking bill the president recently signed. President Obama was not only a younger smoker, but struggled with it throughout his adult life as well. I thought this was actually helpful to the campaign because it lets people know that even a man in his position can relate.
The second credible speaker I used was Roger Ebert. Ebert is safely acknowledged as the greatest film critic of our time. A brilliant writer, he has published a number of books, essays, and appeared on television for years. These views on smoking come from his blog or journal. I consider him a credible speaker because of his intelligence and incredible power to influence and enlighten others by bestowing his film reviews upon the world.
Friday, July 31, 2009
The Classical Conditioning approach
The first section, "Classical Conditioning" depicts Brooke Shields in the first image from a 1980 ad which "evoke a playfully negative image of cigarettes and smoking." (http://www.nlm.nih.gov/exhibition/visualculture/celebrity.html) It was right after a controversial model shoot she did for Calvin Klein, therefore associating an attractive and edgy figure who would more specifically influence younger women to boost the fight against tobacco smoking.
The second image (also a little older but relative and important to see the history as well), is a 1986 image of the then host of 'Good Morning America' used to lead a campaign against pregnant smokers. They both depict good looking women in the fight against smoking towards a specific audience. Even though they are both celebrities, I still used them as classical conditioning. There is a lack of random attractive people against smoking, but mostly just because they are models and television stars does not always make them credible or as credible as the ones I chose.
The third image is one of intensity. These are popular ads in Britian, but all other European countries seem to take a more intensive approach (even the packs display gruesome pictures of the effects of smoking) as opposed to creative or ssubliminal.
The second image (also a little older but relative and important to see the history as well), is a 1986 image of the then host of 'Good Morning America' used to lead a campaign against pregnant smokers. They both depict good looking women in the fight against smoking towards a specific audience. Even though they are both celebrities, I still used them as classical conditioning. There is a lack of random attractive people against smoking, but mostly just because they are models and television stars does not always make them credible or as credible as the ones I chose.
The third image is one of intensity. These are popular ads in Britian, but all other European countries seem to take a more intensive approach (even the packs display gruesome pictures of the effects of smoking) as opposed to creative or ssubliminal.
Credible Communicators
"Look, I hate smoking....I avoid smokers. It isn't allowed in our house. When I see someone smoking, it feels like I'm watching them bleed themselves, one drip at a time." -Roger Ebert (http://blogs.suntimes.com/ebert/2008/10/thank_you_for_smoking.html)
Credible Communicators
Almost 90 percent of people who smoke began at 18 or younger, he said...
"I know. I was one of these teenagers," he said. "And so I know how difficult it can be to break this habit when it's been with you for a long time." -President Obama, July 22, 2009 signing an anti-smoking bill into law
-http://news.aol.com/article/obama-anti-smoking-bill/525243
Friday, July 24, 2009
The Social Engineering Approach
The same companies that manufacture cigarettes are actually forced to run and fund many of the anti-smoking campaigns. The 'Truth' commercials are a popular example of an ad campaign against smoking, specifically targeted at youth. Education is another social engineering technique utilized by schools through various helath programs to educate students about the dangers of cigarette smoking.The Law plays perhaps one of the biggest roles in the fight against smoking. Aggresively taxing cigarettes has been a tactic in practice by many states, varying by region. The northeast has seen some of the highest tax rates, especially since April 1, 2009 with a 20%average tax increase. Average prices for cigarette packs in NJ are about 7 dollars, while Manhatten can be upwards of 9 dollars.
Technological Fixes
A number of technolgical fixes have been in place to help people stop smoking. One of the popular memthods that has been in place for awhile now are nicotine products (the same addictive substance found in cigarettes)often known as NRT (Nicotine Replacement Therapy). Today's technological advances have brought on many more. Many drugs have become popular to aid in the quitting process. These include Xyban, and Chantix. Other methods include low level laser therapy, hypnosis, and acupuncture.
Dealing with Smoking-Technology
I would like to take a minute to explore some of the ways technology has helped and hurt the effort. Many could argue that technology is at the heart of the creation of this problem. Advances in technology made it possible for cigarettes to be produced and distrubuted on a massive scale. It has also allowed distributors to create their own cigarette formulas using a number of harmful additives.
Technology has been used for the effort of getting people to quit. All technologial outlets (television, radio, internet) have been a medium for running massive campaigns against cigarettes, while only one has been able to advertize for them (magazines, which are increasingly restricted as well.) The settlement of 1999 saw the fall of so many of the biggest cigarette ad forms, billboard advertisements. While technology is seen as the medium for getting the message out, the campgains are in fact a form of social engineering.
Technology has been used for the effort of getting people to quit. All technologial outlets (television, radio, internet) have been a medium for running massive campaigns against cigarettes, while only one has been able to advertize for them (magazines, which are increasingly restricted as well.) The settlement of 1999 saw the fall of so many of the biggest cigarette ad forms, billboard advertisements. While technology is seen as the medium for getting the message out, the campgains are in fact a form of social engineering.
A History of Cigarettes and the Killer Cancer
In the nineteenth century, record books show that Lung Cancer was so rare, it was practically non existant. All records up to the year 1900 show only about 100 cases. It wasnt until the mass production of cigarettes started in the 1880's that the contious chain of illnesses began to develop. A 20 to 30 year onset lag brought an incredible number of cases exploding in the 1930's. However, it was not until the 1950's that conclusive studies and evidence had emerged proving the correlation between smoking and lung cancer. By the 1970's, the once rarest cancer, had become the number one killer cancer in the Western World.
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