The subliminal messages are subtle and designed to hit our unconcious mind. The first image displays two guys smoking, while above them a hole is cut to resemble that of a burial and surrounding the abstract burial hole is a priest and family members resembling a funeral setting.
The second image is also quite subtle. It shows a rather good looking, yong women smoking in a chair, but her reflection is that of an old women. This subtely depicts the premature againg effects of smoking.
For the 'Credible Communicators', I first chose President Obama (credibility seemingly obvious being he is the leader of our nation). The quote comes from an AOL news article that talks about an anti-smoking bill the president recently signed. President Obama was not only a younger smoker, but struggled with it throughout his adult life as well. I thought this was actually helpful to the campaign because it lets people know that even a man in his position can relate.
The second credible speaker I used was Roger Ebert. Ebert is safely acknowledged as the greatest film critic of our time. A brilliant writer, he has published a number of books, essays, and appeared on television for years. These views on smoking come from his blog or journal. I consider him a credible speaker because of his intelligence and incredible power to influence and enlighten others by bestowing his film reviews upon the world.
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